About us
+15 years transforming
commercial teams
We live in an era of constant change. At SAI we believe the sales sector should not be left behind. We are passionate about equipping teams with the tools they need to stand out in this competitive landscape.
Success in sales is not just about closing a deal — it's about building lasting relationships. Our commitment is to the future of sales: driven by intelligence, effectiveness and genuine human connection.
"We are sales professionals. We sell ourselves, every single day."
The team
The people behind SAI
Jacobo Ducay
Founders · Commercial development
+15 years of real-world sales experience — not PowerPoint experience. Authors of the commercial force development methodology that underpins every SAI programme. We have worked with leading companies in pharma, technology, energy and professional services. We never stop adapting our content to modern sales strategies.
Our network of associates
Sector specialists
We have a network of specialist consultants across the sectors we serve. Each project brings in the most suitable profile for the sector and the client's specific challenge.
How we work
What defines us
No templates
Every programme starts by listening to your context — the sector, the team, the sales cycle. We design from there. Never the other way round.
Measurable impact
We don't work to make the team feel good about the experience. We work to make results visible and quantifiable.
Adaptability
Every sector, team and commercial cycle is different. Our methodology adapts to the context — never the other way round.
Relationships, not transactions
Success in sales means building lasting relationships. Our methodology reflects this in every programme.
Real experience
Everything we teach comes from having been in the field. The cases we use are real. The objections we train are real.
Continuity
Learning doesn't end on the last day of the programme. Our follow-up ensures the change is structural and lasting.
Sectors
Where we work
Pharmaceutical and health
Your team knows the product inside out. The problem is the doctor does too. We train the conversation that goes beyond the product.
B2B Technology & SaaS
Your team masters the solution but loses opportunities in the conversation with the C-level. We train how to talk business, not features.
Energy and major accounts
Selling in a regulated environment with multiple stakeholders is a long-distance race. We train strategic vision and long-term client management.
Professional services
When the product is you, the way you sell is everything. We train how to build trust from the first contact and maintain it.
Contact
Shall we talk about your team?
Tell us your challenge. We'll reply within 24 hours.